There’s something slightly strange about watching football on television in the United States. For a start, you have to tune into a station called the Fox Soccer Channel. I’ve no idea what this ‘soccer’ thing is, but if anybody has got any insight, do let me know. Nevertheless, if you’re separated from your beloved team by a matter of a few thousand miles, this is the place you have to turn.
I think it’s fair to say that the Fox Soccer Channel isn’t one of the most watched channels on American cable. On Time Warner Cable, it’s down at position 124. In other words, there are 123 channels considered more important than FSC – including the Speed Channel, which is currently showing a programme called ‘Unique Whips’. Mainstream stuff, I’m sure…
The relatively low viewership is particularly evident in the
advertisingcommercials that appear around key games. Most of the adverts have been shot on a budget that wouldn’t even buy you a coffee in Starbucks, and I’ve seen better production values in kindergarten art classes. And that’s the good ones.
What’s most alarming though is the nature of the products being advertised. Tuning in yesterday to watch Manchester United’s second half demolition of Newcastle, it was like being forced to sit through the 3- 4am slot on one of QVC’s less successful competitors. Merely being marginally impressed by one of the products on offer would be enough for family members to have you committed. I daren’t even think about the consequences of actually making a purchase.
Among the items being sold were the Teeter Hang Up, a device that hangs you upside down by your ankles so that you’ve got gravity on your side when you’re doing your exercise. It looked ridiculous on the TV, but you’ve got to hand it to the website for their attempt to sell it:
“Used sensibly, inversion is extremely beneficial, and no more dangerous than many other popular and widely practiced fitness activities.”
No more dangerous than other widely practiced activities? Such as boxing blindfolded, presumably.
Also on offer was the Riddex digital pest repeller which apparently “eliminates rodents automatically”. Ignoring the sheer bravado of the product claim for a moment, I was particularly taken by the customer testimonial of one old lady (who was in no way an actress), who claimed:
“Riddex just makes me happy”
After all, who needs love or money when you’ve got a digital pest repeller?
My absolute favourite though was the Forearm Forklifts, a device to help you lift heavy furniture or equipment with the minimum of effort. I’d like to report that the Forearm Forklift is a small and highly mobile lifting device. It’s not. It’s a couple of plastic straps that you and a mate put on your arm to help lever your sofa into the air. They’re selling it for $20 if ever you’re seized by a desire to purchase something that cost 56 cents to manufacture.
Impressively, Fox Soccer Channel doesn’t interrupt the match to play commercials. Sadly that means that there’s no expert analysis at half time, just constant adverts for sleeping aids, home decorating aids and dodgy exercise devices. Clearly advertisers believe that the average football fan is a lazy couch potato whose general untidiness leads to armies of rats invading his (or her) messy pit.
It’s amazing how accurately consumers can be targeted these days, isn’t it?