This is not just a blog post

Now, I’m sure this is just a case of one American advertising agency taking the winning idea that its British counterpart came up with, and reworking it for another client. After all, these ads were pretty famous in the UK, and have been spoofed by countless people on You Tube. But if you ever needed proof that British ads are better than their American equivalents, here it is.

First, the British advert for Marks & Spencer’s:

And now, the Tropicana advert that I happened to see during, erm, Top Chef on Bravo last night:

Anybody got any other examples of commercials being reversioned for another brand altogether?

Oh, and by the way, this is not A Brit Out Of Water. This is a sleek smooth and sophisticated Brit, stepping delicately out of cool clear mountain fresh spring water.

4 thoughts on “This is not just a blog post

  1. Brooklyn

    I’m not sure it’s a re-working, at least not of an original idea. Under that theory every car dealer ad advertising “LOW LOW PRICES” is a re-working.

    These two use slow motion photography and a sexy female voice to produce a food commercial with XXX overtones, a technique that probably dates back to cave paintings of woolly mammoth steaks and a live narrator used by Wilma Flintstone’s butcher to attact her patronage.

    It does seem to be the same voice over actress in both. Maybe they couldn’t get Sally Kellerman (the Milky Way voice over) at the right price or time.

  2. SG

    I think “rework” is a little generous here… I’d go with “rip off”…

    This is not just an SG – this is an S to the J to the N to the G.

  3. Brooklyn


    Under US copyright law (maybe elsewhere too, but I wouldn’t know), there is no illegal copying if two pieces use ideas that are “lying around,” like “boy gets girl, boy loses girl, boy gets girl.” I think that’s what we have here, so its not a rip-off.

  4. Almost American

    Are Andrex and Cottonelle owned by the same company? I don’t think so. (Checks – one is P&G, the other is Kimberly-Clark) So, who had the puppy idea first?

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